SEO: More than Meets the Eye (of a search bot)

If you are starting a website, coming up at the top of a search engine results is a must, and doing so in a cost effective, organic method is most ideal. To this end, you may be considering SEO (Search Engine Optimization). But did you know that getting hits on Google requires more than just optimizing your site for the right keywords? There are a lot of ways to ensure that you are found with ease and relevance when someone is searching the web for products or services similar to your own. Let us take a closer look at some of the key methods of achieving higher rankings in the SERPs (Search Engine Result Pages).

1. Raise Your Profile

The easy way to do this is to launch a blog. Launching a blog not only allows you to plug in keyword, helping you get hits, but it gives you a chance to cross-promote and generate authority on the web. Not only will this help raise traffic on the web, but periodic articles will enhance your SEO and raise the chances that when someone is scanning the web, they will come up with you as a result.

In addition to, or instead of, starting a blog, you can try to cross-promote. A great way to do this is to profile prominent figures and bloggers in your field. Not only will including other notable people and companies increase your SEO, it offers many opportunities to increase your hits via tapping into the audience that supports the figure with whom you are profiling.

In addition, including information on other significant companies, websites, and bloggers, will not only increase your SEO, but will encourage them to provide links and profiles of your website, giving you additional back links and traffic. No one can resist free exposure, especially if it is high level, and it serves two purposes, not only will it increase your SEO and hits, but it gives the blogger a reason to mention you, which will only add to your hits per month.

2. Maximize Your Content

SEO will enhance the number of links pointing to your website that you receive. Maximizing the number of times your website is mentioned on the internet can dramatically help the number of hits you get and will go beyond any other SEO technique. A great way to maximize your SEO and thus, your web traffic, is through article directories. Not only will article directories provide you with one way backlinks and greatly enhance your SEO, but nothing increases the number of hits your site receives like multiple entries on a search engine that aren’t from your domain. In addition, many article directories possess substantial PR’s, thus their links can not only be of great value to your own PR, but their audience will also increase the traffic and readership. This is a win-win situation for any webmaster.

3. Control Your Content

Maximize your SEO by controlling the top hits that come up on a search of your site or your name by controlling the keyword density of your content. Anything negative about you or your site? Push those hits off the front page by creating several pages and entries that will preempt those hits to the back pages of a search by the influx of new and positive content. Controlling the hits that show up on a Google search is a key technique of SEO.

SEO goes beyond simply including specific keywords, and maximizing your hits requires several techniques. By increasing and controlling your presence on the web, you can make sure that when your target audience is searching for you, they will find you with ease.